Market Size

The global data market is estimated to be worth $1.5 trillion in 2023. This market is expected to grow to $3.3 trillion by 2025, at a compound annual growth rate (CAGR) of 17.5%. The growth of the data market is being driven by the increasing adoption of digital technologies, such as smartphones, social media, and cloud computing.

The data market is currently dominated by a few tech giants, such as Google, Facebook, and Amazon. These companies have a monopoly on user data, which gives them an unfair advantage over smaller businesses.

Despite its immense size, the data market faces several challenges that hinder its potential. Data privacy concerns have gained significant attention, prompting regulatory measures such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The erosion of third-party cookies and tracking limitations imposed by industry leaders like Google and Apple have disrupted traditional data collection and usage practices.

This evolving landscape presents an opportunity for Casho to revolutionize the data market. By putting users in control of their data and incentivizing their active participation, Casho introduces a consent-based data-sharing platform that addresses privacy concerns and establishes a fairer data economy. With Casho, users can regain ownership of their data, determine its usage, and receive compensation for its exchange.