Intro

The current data landscape is plagued by the abuse, misuse, and monopolization of consumer data by tech giants and data brokers. These companies collect vast amounts of personal data without explicit consent, and they profit immensely from selling this data to advertisers, marketers, and other third parties. Meanwhile, consumers are left with no control over their data and receive no financial benefit from its use.

Furthermore, the recent awareness of data privacy issues and the introduction of data privacy laws, such as the GDPR and CPRA, have shed light on the need for stronger data protection measures. Additionally, the demise of third-party cookies and tracking methods, exemplified by Apple's tracking changes, has forced marketers and advertisers to find alternative ways to target and reach their audiences.

In this context, there is a pressing need to develop a consent-based platform that empowers users to own and control their data. This platform should prioritize privacy, transparency, and fair compensation for individuals who choose to share their data. By creating such a platform, we can disrupt the existing data market and establish a new data economy that values and rewards users for their data contributions.